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The Journal of Virtual Space and Social Media Studies is a quarterly publication by the Research Center for Culture, Art, and Communication, a leading institute in addressing cultural and communication issues in Iran. This journal aims to address and understand the developments in communication technologies in the emerging virtual space and the emergence of social media. It seeks to identify and understand the issues, phenomena, and emerging events related to the transformations of cyberspace in Iranian and global society, and to consider the future of these developments. The journal provides a platform for researchers, policymakers, and cultural and media governance in the Islamic Republic of Iran to address the questions they face.

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Thematic Axes of the Journal of Virtual Space and Social Media Studies

  • Action and Activism in Virtual Space and Social Media
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  • Ontology and Teleology of Virtual Space

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Framing the Attack on Shajareh Tayyebeh Primary School in Minab City: A Study of News Channels on the Bale and Eitaa Messaging Platforms

Pages 9-40

https://doi.org/10.22083/cssms.2026.584685.1147

Hossein Hassani

Abstract Introduction: The attack on Shajareh Tayyebeh Primary School in Minab during the opening hours of the Ramadan War (February 28, 2026) became one of the most widely covered civilian tragedies of the conflict between Iran and the United States-Israel coalition. Because the victims were elementary school children, the incident attracted extensive attention from national and international media. In particular, Iranian messaging applications such as Baleh and Eitaa emerged as important sources of news dissemination during the war, especially in the context of restricted access to global social media platforms.
Previous studies have shown that media representations of war victims influence public perceptions by determining which victims are considered worthy of sympathy and attention. However, the central question of this study is not merely whether victims are represented, but how they are represented. In the Minab case, media coverage consistently emphasized the child and especially female identity of the victims. This emphasis shaped public understanding of the event and, in some cases, overshadowed factual aspects of the tragedy, including the actual composition of the victims and discrepancies in reported casualty figures.
This article argues that the dominant representation of the Minab attack can be understood through what is conceptualized here as “feminized emotional framing.” While this framing effectively attracted public attention and moral outrage, it also marginalized alternative interpretations of the event and contributed to a selective construction of victimhood. The study therefore investigates the dominant frames employed in Iranian messaging-app news channels and examines their implications for public understanding of the incident.
Methods: This research employs a qualitative content analysis combined with inductive frame analysis. The dataset consists of news posts related to the Minab school attack published between the outbreak of the war and the ceasefire (from February 28, 2026, to April 8, 2026). Data were collected from four highly followed news channels on the Iranian messaging applications Baleh and Eitaa: Khabar Fori, Bidari Mellat, Akhbar Fori/Mohem, and Sabrin News.
News items were identified through keyword searches including “Minab,” “Minab children,” and “Shajareh Tayyebeh.” Following screening procedures, a total of several hundred relevant news posts were retained for analysis. The unit of analysis was the individual news post, although only textual content was examined.
The analysis followed an inductive thematic approach. Open coding was first conducted to identify recurring concepts and patterns. Similar codes were then grouped into subthemes and broader themes. Finally, these themes were interpreted as news frames that highlighted particular aspects of the event while downplaying others.
Findings: The analysis revealed three dominant media frames in the coverage of the Minab school attack. The first and most prominent was the “Child-Girl Victim” frame, which emphasized female victims as innocent, vulnerable, and pure, transforming the image of the “girl victim” into a powerful emotional symbol while largely overlooking male casualties and individual identities. The second, the “Violation of Innocence” frame, portrayed the attack as a breach of a sacred moral boundary, presenting the school as a protected space and the children as symbols of universal innocence. As a result, the event was framed less as a military action and more as an ethical transgression. The third, the “Moral Justice-Seeking and Legal Accountability” frame, shifted attention from grief to demands for justice by highlighting international condemnation, legal responsibility, and the prosecution of perpetrators. Through this frame, the Minab tragedy was elevated from a national incident to a global symbol of violence against children, reinforcing calls for accountability and moral judgment.
Conclusion: The findings demonstrate that the media representation of the Minab school attack was shaped primarily by the Child-Girl Victim frame, supported by the complementary frames of Violation of Innocence and Moral Justice-Seeking and Legal Accountability. The study introduces the concept of feminized emotional framing to explain how gendered notions of innocence, fragility, and purity were attached to child victims in order to maximize emotional impact.
While this framing successfully mobilized sympathy and condemnation, it also produced unintended consequences. It contributed to the symbolic depersonalization of female victims, marginalized male student victims, and encouraged emotional narratives that sometimes-overshadowed factual precision, including inconsistencies in casualty figures. Overall, the findings suggest that media representations of wartime suffering are not neutral reflections of reality but active processes of meaning-making that shape public memory, moral judgment, and political responses to violence against children.

A Semiotic Analysis of Trump’s Iran-Related Images Tweeted During the Iran-US War

Pages 41-70

https://doi.org/10.22083/cssms.2026.582613.1136

behrokh ganji, Tohid Moharrami,

Abstract Introduction: In the age of digital public diplomacy, social media platforms have become key arenas for meaning-making, enemy representation, and the legitimation of military actions. Donald Trump, the former US president, during the military and media war between Iran and the United States in the Iranian calendar years 1404-1405 (2025-2026 CE), used Twitter (now X) as a platform to disseminate images related to Iran. These images went beyond mere news reporting; they conveyed implicit ideological meanings. Despite numerous studies examining the textual content of Trump’s tweets, systematic semiotic analysis of the images he posted—particularly during the peak of military tensions—remains a significant research gap. This research aimed to identify and analyze the semiotic systems employed in Donald Trump’s tweeted images about Iran during the 1404-1405 war period and to decode their implicit connotations, myths, and ideological functions.
Methods: This qualitative study adopted an integrated semiotic approach based on Roland Barthes’ theory (denotation, connotation, and myth) and Charles Sanders Peirce’s trichotomy (symbol, index, and icon). The research population consisted of all images posted by Trump’s official account (or his verified alternative accounts) during 1404-1405 that contained explicit or implicit references to Iran. A purposive, criterion-based sample of 27 images was selected based on the principle of theoretical saturation. Data were collected through systematic searches of Twitter/X and digital archives (e.g., the Wayback Machine) and stored along with their metadata. The analysis proceeded in four stages: (1) initial coding and description of visual signifiers; (2) analysis of connotations; (3) identification of myths; and (4) analysis of binary oppositions and ideological functions. MAXQDA software was used to assist with coding and categorization. Trustworthiness was enhanced through methodological triangulation (combining Barthes’ and Peirce’s approaches) and peer debriefing. Dependability was supported through an audit trail and a detailed codebook.
Findings: Classification of visual signifiers: Five main categories emerged: maps and borders (30%, e.g., manipulated maps of Iran featuring red arrows and the removal of Iranian islands), flags and national symbols (26%, e.g., Iranian and US flags presented in opposition and the Iranian flag depicted on sinking ships), military technologies (22%, e.g., aircraft carriers, submarines, drones, and missiles), leaders’ and commanders’ faces (15%, e.g., Trump and military commanders observing the scene), and abstract threat symbols (7%, e.g., storm clouds, fire, and the “red button”). Connotative meanings: Three dominant connotative themes were identified: (a) “existential, all-out threat”—conveyed through encircling red arrows on maps of Iran; (b) “annihilation and sinking”—represented through sinking Iranian fleets and falling drones, accompanied by captions such as “Dropping like butterflies”; and (c) “strategic ambiguity with temporal urgency”—reinforced by the recurring phrase “Time is of the essence” and imagery of storms. Myths: Three overarching myths were reproduced: (1) the “myth of defeated and passive Iran”—which systematically erases Iran’s military agency (e.g., by ignoring claims that Iran retained 70% of its missile arsenal); (2) the “myth of America as savior (military Christianity)”—in which Trump is presented as a noble commander protecting “civilization” from the “wild East”; and (3) the “myth of the ticking nuclear bomb”—which depicts Iran as an imminent existential threat, despite Iran’s longstanding claims that its nuclear program is peaceful. Binary oppositions: Six oppositions structured the visual discourse: Us/Them, Power/Weakness, Peace/War, Civilized/Barbaric, Future/Past (Trump vs. Obama/Biden), and Calm/Storm. These oppositions function to construct Iran as the “other” while associating Western audiences with Trump’s discourse. Ideological functions: The images served three main purposes: (a) legitimizing military action against Iran; (b) delegitimizing Trump’s domestic political rivals, particularly Obama and Biden; and (c) creating a psychological climate of threat and urgency intended to pressure Iranian decision-makers. Additional finding: A notable “absence” of positive Iranian signifiers (e.g., ordinary people, natural landscapes, scientific achievements, and cultural heritage sites such as Persepolis) was observed across all 27 images. This absence itself functions as a sign, indicating that Iran is reduced to a “security problem” and “military target” rather than represented as a living civilization.
Conclusion: Trump’s tweeted images during the 1404-1405 Iran-US war were not merely reflections of military events but functioned as powerful instruments in hybrid warfare and the broader battle over competing narratives. Through simple yet potent visual signs (maps, flags, storms, and sinking ships) and the reactivation of longstanding Orientalist myths, Trump and his media team contributed to constructing a visual discourse that could legitimize military violence against Iran. The systematic “absence” of positive representations of Iran suggests that this discourse sought the “semiotic erasure” of Iran as a living cultural identity. Theoretical contributions: This research offers an integrated Barthes-Peirce semiotic model for analyzing “crisis visual diplomacy.” It proposes the concept of “digital Orientalism”—the reproduction of Orientalist stereotypes through contemporary digital visual tools, including AI-generated images, infographics, and manipulated maps. The finding of a “zero sign” (the absence of positive Iranian signifiers) extends the application of semiotic theory to the analysis of visual discourse. Practical contributions: For Iranian media and cultural institutions, the study identifies the adversary’s visual patterns and suggests counter-strategies, including the production of alternative representations highlighting Iran’s defensive capabilities, scientific achievements, natural landscapes, and cultural heritage. For international relations and soft-power analysts, the proposed model provides a framework for decoding image-based psychological operations. For defense policymakers, understanding the myths reproduced by the adversary (e.g., the “ticking bomb” and “defeated Iran”) can contribute to the design of effective counter-narratives. In the era of visual diplomacy, military resistance and verbal diplomacy alone are insufficient. Iran needs a “semiotic corps” comprising graphic designers, filmmakers, media experts, and semioticians capable of producing powerful, credible, and constructive visual counter-narratives of Iran—not the mythologized image of Iran constructed by its adversaries. In this context, “meaning production”—the heart of contemporary soft power—can function as a strategic resource for responding to semiotic aggression.

Strategies for Communicative Resilience in Native Platforms during International Internet Disconnection: A Case Study of the Ramadan Conflict

Pages 71-101

https://doi.org/10.22083/cssms.2026.582836.1141

Morteza Nesari

Abstract Introduction: This study aims to identify, explain, and model the communicative resilience strategies adopted by native Iranian digital platforms during the Ramadan Conflict, defined as an 88-day period of international internet disruption. It examines how digital platforms, industry actors, and users responded to infrastructural instability, economic pressures, and restrictive governance during this period of crisis.
Methods: The study employed a qualitative Grounded Theory approach based on Strauss and Corbin’s methodology. Eighteen experts in platform management, digital governance, cybersecurity, and communication sociology were selected through purposive and theoretical sampling. Semi-structured, in-depth interviews were conducted until theoretical saturation was achieved after the fifteenth interview, followed by three additional interviews to strengthen the credibility of the findings. Data were analyzed through the sequential stages of open, axial, and selective coding.
Findings: The resulting paradigm model identified communicative resilience as a multilayered phenomenon shaped by interacting structural, organizational, and social factors. Causal conditions included infrastructural instability, such as routing disruptions and bandwidth saturation, together with economic losses and cybersecurity threats. Contextual conditions comprised changing cultural practices, restrictive governance prioritizing security over efficiency, and evolving user behaviors, including migration to domestic platforms and attempts to circumvent restrictions. Intervening conditions included currency fluctuations, inconsistencies in service provision, and shortages of skilled human resources.
Four interrelated strategic dimensions of communicative resilience emerged: (1) optimization of technical architecture; (2) management of user trust during periods of uncertainty; (3) collective advocacy and coordination within the platform industry; and (4) active user adaptation through local intranets, offline tools, and peer-to-peer knowledge sharing. These strategies generated broader consequences, including the strengthening of domestic digital platforms, changes in governance arrangements characterized by expanded regulatory oversight, and social transformations reflected in the weakening of online solidarity and collective interaction.
Conclusion: The findings suggest that communicative resilience should be understood not as a simple return to pre-crisis conditions but as an evolutionary process shaped by the interaction between technological infrastructures and societal needs. The study indicates that sustainable resilience requires a transition from “engineering resilience” toward “evolutionary resilience,” emphasizing adaptive governance, public trust, and user agency rather than centralized control alone. In this respect, the Ramadan Conflict represents a critical turning point in the evolution of Iran’s digital platform ecosystem. Without such a transition, future crises may increase the risk of fragmentation and isolation within the national digital environment.

The Role of Social Media in Spreading Misinformation During the Ramadan War

Pages 103-134

https://doi.org/10.22083/cssms.2026.580621.1120

omidali masoudi, Khatereh Asadi

Abstract Introduction: The rapid expansion of social media platforms has fundamentally reshaped the contemporary information environment. While these platforms facilitate the rapid dissemination of information and enhance public engagement, they have also created favorable conditions for the spread of misinformation and fake news. During crises and armed conflicts, the circulation of inaccurate or misleading information can significantly influence public perceptions, decision-making processes, and social stability. The Ramadan War, as a major contemporary crisis, provides a unique context for examining the mechanisms through which misinformation spreads across social media networks. In such situations, users often rely on social media as their primary source of information, increasing their exposure to unverified content and manipulated narratives.
This study aims to examine the role of social media in the dissemination of misinformation during the Ramadan War by investigating the influence of social media characteristics, users’ psychological factors, media trust, and media literacy. Furthermore, the study seeks to develop an integrated policy model for managing fake news in crisis situations.
Methods: This study adopted an applied research approach and employed a descriptive-correlational design using a quantitative survey method. The statistical population consisted of users of online communication platforms and social media networks who followed news related to the Ramadan War. Data were collected through a structured questionnaire developed based on the research variables and relevant theoretical foundations.
The questionnaire measured social media characteristics, psychological factors, media trust, media literacy, and the spread of misinformation. The validity of the instrument was confirmed through expert evaluation, while its reliability was assessed using Cronbach’s alpha coefficients. Data were analyzed using SPSS and SmartPLS software. Descriptive statistics were used to summarize the respondents’ characteristics, and structural equation modeling (SEM) was employed to test the proposed conceptual model and research hypotheses.
Findings: The findings indicate that social media platforms play a significant role in facilitating the spread of misinformation during crisis situations. Features such as rapid information sharing, algorithm-driven content distribution, and high levels of user interaction contribute to the accelerated dissemination of misleading information. The results further reveal that psychological factors, including emotional reactions and cognitive biases, significantly increase users’ susceptibility to misinformation and their likelihood of sharing unverified content.
In addition, media trust and media literacy emerged as significant determinants of misinformation diffusion. Lower levels of trust in official media sources encourage individuals to rely on informal channels, which are often more susceptible to misinformation. Conversely, higher levels of media literacy enhance users’ ability to critically evaluate information and reduce the likelihood of spreading false content.
Based on these findings, an integrated policy model was developed. The model incorporates technological, behavioral, and institutional interventions and proposes a multi-level strategy for mitigating misinformation during crises. The framework emphasizes the importance of algorithmic transparency, fact-checking mechanisms, media literacy education, institutional coordination, and effective crisis communication management.
Conclusion: The findings suggest that the spread of misinformation during the Ramadan War is not solely the result of technological factors but rather the outcome of a complex interaction among social media structures, users’ psychological characteristics, levels of media trust, and media literacy. Social media platforms can amplify the circulation of false information through algorithmic mechanisms and networked communication patterns, particularly during periods of uncertainty and crisis.
The proposed integrated policy model underscores the need to combine technological regulation, educational initiatives, and institutional measures to effectively manage misinformation. Strengthening media literacy, enhancing public trust in credible information sources, improving fact-checking systems, and developing coordinated crisis communication strategies are essential steps toward reducing the societal impact of fake news. The findings offer practical implications for policymakers, media organizations, and communication professionals seeking to strengthen information governance and enhance societal resilience against misinformation during crisis situations.

Representing Resistance Discourse in Cartoons and Graphic Works of the Iran-US War: A Study Based on Stuart Hall’s Representation Theory

Pages 135-159

https://doi.org/10.22083/cssms.2026.580708.1119

mansoure karimighahi

Abstract Introduction: This study examines the representation of resistance discourse in cartoons and graphic artworks related to the Iran-US war through the lens of Stuart Hall’s theory of representation. According to Hall, representation is not a passive reflection of reality but an active process of meaning production through signs, cultural codes, and systems of interpretation. Images do not simply depict events; they organize meanings by emphasizing certain values and constructing preferred readings for audiences. The main purpose of this research is to analyze how war cartoons and graphic works construct narratives of resistance and how visual signs contribute to the formation of national identity and political meanings. The study focuses on three interconnected dimensions: the representation of the enemy, the representation of national power, and the representation of resistance.
Methods: This research adopts a qualitative approach based on visual discourse analysis and semiotic interpretation. Selected cartoons and graphic works are analyzed through Stuart Hall’s theory of representation, with a focus on concepts such as signification, cultural codes, stereotyping, and preferred meaning. The analysis examines visual elements including composition, symbols, colors, characters, spatial arrangements, body language, and intertextual references. Through close readings of the images, the study identifies recurring visual patterns and explores how meanings are constructed through oppositions such as self/other, power/weakness, attack/defense, and defeat/resistance.The analytical framework is organized around three main categories: the representation of the enemy, the representation of national power, and the representation of resistance. This framework provides a systematic understanding of how visual codes contribute to the construction of war narratives and collective identity.
Findings: The findings demonstrate that war cartoons and graphic works function as active instruments of discourse production rather than neutral visual records. The first pattern concerns the representation of the enemy. Through exaggeration, symbolic reduction, and visual opposition, the enemy is frequently constructed as an aggressive, destabilizing, or vulnerable subject. These representations establish a distinction between the “self” and the “other” and contribute to the construction of a particular moral and political interpretation of the conflict. The second pattern relates to the representation of national power. The analysis indicates that power is represented not only through military technologies and equipment but also through symbolic elements such as national flags, cultural symbols, territorial control, and images of stability. In these works, national power is constructed as a combination of military capability, psychological strength, and narrative authority. Visual contrasts between calmness and anxiety, strength and weakness, and control and disorder reinforce particular understandings of power relations. The third and central pattern is the representation of resistance. The findings show that resistance is portrayed through collective endurance, unity, sacrifice, and active response. Symbols such as raised flags, clenched fists, collective bodies, damaged landscapes, and the presence of both civilian and military figures transform resistance from a military concept into a broader cultural and national value. Resistance is represented not only as opposition to an external threat but also as a symbol of identity, solidarity, and continuity.دFurthermore, the analysis reveals that many of these images rely on intertextual references and collective memories. Historical symbols, cultural motifs, and national myths strengthen the emotional and ideological dimensions of visual narratives, transforming specific events into broader narratives of perseverance and collective struggle.
Conclusion: This study shows that war cartoons and graphic artworks play an important role in shaping political meanings and constructing narratives of resistance. From the perspective of Stuart Hall’s theory of representation, these images should be understood as cultural practices that actively produce meanings rather than simply represent existing realities. The findings indicate that the discourse of resistance in these artworks is constructed through three interconnected processes: the representation of the enemy as the threatening “other,” the symbolic construction of national power, and the portrayal of collective resistance as a shared identity. Through visual signs and symbolic structures, these works construct a preferred interpretation of the conflict in which the represented community appears legitimate, powerful, and resilient. Therefore, cartoons and graphic works constitute significant fields of symbolic struggle where concepts such as identity, power, legitimacy, and resistance are negotiated. Their importance extends beyond artistic expression, as they participate in the formation of collective memory and political discourse.

A Critical Criminological Analysis of the Role of Cyber Platforms in Representing War and Shaping Public Perceptions of the Legitimacy of the Use of Force: The Case of the Ramadan War

Pages 161-184

https://doi.org/10.22083/cssms.2026.584498.1146

Mostafa Pakniat

Abstract Introduction: The increasing importance of cyber platforms in contemporary warfare has generated new challenges for criminological and legal scholarship. Existing studies have examined state crime, media influence, digital propaganda, strategic communication, and international criminal law. However, these fields have often developed independently, leaving significant gaps in understanding the interaction between digital platforms, public perceptions, and international criminal justice.
This research addresses that gap by integrating critical criminology, media criminology, state crime theory, labeling theory, and international criminal law into a unified analytical framework. The central research question is: How do cyber platforms shape public perceptions of the legitimacy of the use of force through their representation of war, and what consequences does this process have for international criminal justice?
The study further explores the mechanisms through which digital platforms influence public understanding of conflicts, redefine categories of victimhood and aggression, and contribute to broader processes of cognitive normalization of violence. Particular attention is devoted to the role of cyber platforms in constructing legitimacy narratives during the Ramadan War and the implications of these narratives for the effectiveness of international criminal law norms.
Methods: This research adopts a qualitative, theoretical, and descriptive-analytical methodology. Data were collected through documentary and library-based research, including international legal instruments, reports of international organizations, academic studies in criminology and media studies, policy documents relating to digital platforms, and scholarly literature concerning cognitive warfare and information management.
The Ramadan War of 2026 involving the United States, Israel, and the Islamic Republic of Iran was selected as the primary case study. The objective was not to conduct empirical content analysis of platform activity but rather to evaluate the explanatory capacity of critical criminological theories in understanding the role of cyber platforms in shaping perceptions of war.
Data analysis was conducted through conceptual analysis and critical discourse analysis. The study synthesizes insights derived from critical criminology, labeling theory, social construction theory, media criminology, and theories of crimes of the powerful. This interdisciplinary framework enables a comprehensive examination of the relationship between digital power structures, war representation, and international criminal accountability.
Findings: The findings reveal that cyber platforms have evolved from neutral communication tools into influential actors involved in producing meaning and shaping social reality. Through algorithmic systems, content moderation policies, and information prioritization mechanisms, platforms significantly influence which narratives become dominant and which remain marginalized.
The study identifies selective representation as one of the most important mechanisms through which platforms affect public perceptions. In contemporary conflicts, audiences rarely encounter the full complexity of military events. Instead, they are exposed to carefully filtered representations that emphasize certain perspectives while minimizing others. This process generates forms of cognitive inequality whereby different actors possess unequal capacities to disseminate and legitimize their narratives.
The findings further demonstrate the importance of labeling processes in constructing legitimacy. Digital platforms facilitate the widespread circulation of labels such as “self-defense,” “terrorism,” “security threats,” or “humanitarian protection.” These labels shape public evaluations of military actions and influence perceptions regarding responsibility, victimhood, and legality.
A major theoretical contribution of the research is the development of the concept of cognitive decriminalization of war. This concept refers to a process whereby public sensitivity toward conduct potentially violating international law gradually diminishes despite the continued existence of legal prohibitions. Through repetitive framing, emotional narratives, selective visibility, and algorithmic amplification, acts that may raise serious legal concerns can become normalized, justified, or perceived as inevitable.
The study also finds that this process weakens the practical effectiveness of international criminal law. Although norms prohibiting aggression, war crimes, and crimes against humanity remain legally valid, their capacity to mobilize public condemnation and political accountability may decline when digital representations successfully reshape collective perceptions of legitimacy.
Conclusion: The study concludes that cyber platforms have become fundamental components of contemporary structures of power, legitimacy, and social control. Their influence extends far beyond information dissemination and encompasses the active construction of public perceptions concerning war, justice, and criminal responsibility.
The Ramadan War illustrates how contemporary conflicts are increasingly fought within cognitive and informational domains alongside traditional military arenas. The ability to shape narratives has become nearly as important as the ability to deploy military force. Consequently, the effectiveness of international criminal law depends not only upon legal institutions and enforcement mechanisms but also upon the digital environments through which conflicts are represented and interpreted.
The concept of cognitive decriminalization of war provides a valuable analytical framework for understanding how digital representations may reduce societal sensitivity toward conduct that potentially violates international legal norms. As cyber platforms continue to expand their influence, future research must further examine their role in shaping global perceptions of legitimacy, accountability, and justice. A comprehensive understanding of contemporary warfare therefore requires integrating criminological, legal, technological, and media-centered perspectives into a unified analytical approach.

Media in the Hyperreality of the Twelve-Day Iran-Israel War

Pages 185-217

https://doi.org/10.22083/cssms.2026.579644.1107

Amir Garousi, Hakem Ghasemi

Abstract Introduction: Contemporary armed conflicts are no longer merely military events but increasingly mediated phenomena in which meaning and public experience are constructed through signs, images, and narratives. Drawing on Jean Baudrillard’s theory of simulation and hyperreality—particularly his argument that “the Gulf War did not take place”—this study examines how media outlets did not simply represent the battlefield realities of the 12-day Iran-Israel war (June 13-25, 2025) but actively produced distinct media realities. Baudrillard argued that, in the media age, representations become detached from their referents and acquire an autonomous existence in which the boundary between reality and simulation becomes increasingly blurred. Building on this perspective, the study asks: How did Iranian, Israeli, and international media construct hyperreality through language, imagery, and narrative reproduction? Which frames dominated each media cluster, and what do the three proposed indices—Self-Referentiality (SR), Narrative Reproduction Rate (NRR), and Narrative-Reality Gap (NRG)—reveal about the relationship between media representations and battlefield realities? The principal contribution of this study lies in translating Baudrillard’s abstract theoretical concepts into measurable analytical indicators, thereby enabling a comparative mixed-methods analysis of media representation during an intensive, short-term armed conflict.
Methods: The study employed a mixed-methods design combining Critical Discourse Analysis (CDA) with computational text analysis. The corpus consisted of 150 news headlines (50 from each cluster) collected from three media groups: Iranian state-affiliated media (IRNA, ISNA, Press TV, and Tehran Times), Israeli media (The Jerusalem Post, The Times of Israel, Ynet, and Israel Hayom), and international news organizations (Reuters, Al Jazeera English, France 24, and the Associated Press). The sampling period extended from June 11 to July 1, 2025, covering the conflict together with a two-day pre-war period and a five-day post-ceasefire period. Headlines were selected through purposive sampling using relevance keywords and maximum temporal variation.
Nine analytical frames were identified: Resistance/Heroic Action, Defense/Security, Technological Superiority, Humanitarian Cost, International Legality, Diplomacy/De-escalation, Escalation/Threat, Blame Attribution, and Victory/Minimization of Losses. Each headline could receive multiple frame codes. Three hyperreality indices were calculated: Self-Referentiality (SR), Narrative Reproduction Rate (NRR), and Narrative-Reality Gap (NRG). Independent field reality was defined as facts corroborated by at least two independent and non-aligned sources. Computational analysis was conducted using VOSviewer for keyword co-occurrence networks and Microsoft Excel for descriptive statistical analysis.
Findings: The analysis revealed substantial differences among the three media clusters. Iranian media exhibited the highest Narrative Reproduction Rate (5.4 per day) and the largest Narrative-Reality Gap (27%). Coverage was dominated by the Resistance/Heroic Action frame, emphasizing symbolic victory and martyrdom while minimizing domestic losses. Self-Referentiality was also high (42%), with many reports relying primarily on official statements or previously published domestic media reports.
Israeli media demonstrated a similarly high level of Self-Referentiality (38%) and a Narrative-Reality Gap of 25%. Coverage primarily emphasized Defense/Security and Technological Superiority, highlighting the effectiveness of missile interception systems and deterrence capabilities while downplaying operational failures.
International media showed the lowest Self-Referentiality (21%) and the smallest Narrative-Reality Gap (15%). Their coverage focused predominantly on Humanitarian Cost and Diplomacy/Ceasefire. Nevertheless, this cluster also displayed identifiable narrative patterns by framing the conflict primarily as a humanitarian crisis requiring international management rather than as a sequence of military operations.
Keyword co-occurrence analysis revealed three distinct semantic structures corresponding to the three media clusters. International media were characterized by terms such as civilian, children, casualty, and aid; Israeli media by defense, interception, Iron Dome, and deterrence; and Iranian media by resistance, martyr, victory, and missile. These findings indicate that each media cluster constructed a relatively self-contained hyperreality in which media representations acquired a degree of autonomy from battlefield events.
Conclusion: The findings demonstrate that the 12-day Iran-Israel war unfolded not only on the battlefield but also within competing media narratives. Consistent with Baudrillard’s theory of hyperreality, the examined media outlets did not simply report events but actively constructed mediated realities that shaped public interpretation of the conflict. Iranian media emphasized heroic resistance and symbolic victory, Israeli media foregrounded technological superiority and legitimate self-defense, while international media primarily framed the conflict through humanitarian and diplomatic perspectives.
The three proposed indices—Self-Referentiality, Narrative Reproduction Rate, and Narrative-Reality Gap—proved useful for operationalizing the concept of hyperreality in comparative media research. Nevertheless, the study is subject to several limitations, including the relatively small sample of headlines, the short duration of the conflict examined, and the absence of direct Hebrew-language analysis. Future research should examine the causal effects of hyperreal narratives on audience perceptions, compare conflicts of different durations, and trace the evolution of dominant narratives across traditional media, social media, and user-generated content. Overall, the study highlights the importance of media literacy and transparent journalistic practices in an era in which mediated representations increasingly shape public understandings of armed conflict.

An Analysis of the Representation Pattern of the Ramadan War with Emphasis on the Theoretical Implications of Media Defense in Cognitive Warfare (Case Study: Iran International Website)

Pages 219-253

https://doi.org/10.22083/cssms.2026.585591.1152

Sepehr Karami, Mohammad Hossein Zarifian Yeghaneh

Abstract Introduction: The nature of contemporary conflicts has shifted from physical battlefields toward cognitive, perceptual, and media domains. Cognitive warfare, increasingly recognized as the sixth dimension of modern conflict, targets the beliefs, perceptions, and decision-making processes of populations in order to erode social capital, weaken national cohesion, and undermine collective resilience. Persian-language transnational media outlets are among the most influential actors in the media environment surrounding Iran, particularly during periods of crisis. Iran International, registered in London under Volant Media UK Ltd and regulated by Ofcom, has attracted considerable scholarly and journalistic attention because of questions concerning its ownership structure and editorial orientation. Reports published by The Guardian and the Financial Times have highlighted Saudi private investment in the network’s establishment and its substantial operational losses, raising questions about the relationship between media ownership and representational patterns, as conceptualized in Herman and Chomsky’s propaganda model. This study focuses on the Ramadan War, referring to the escalation of military conflict involving the Islamic Republic of Iran, the United States, and Israel beginning on February 28, 2026. This period was selected because of the exceptional intensity of media coverage and the proliferation of competing narratives.
The study develops an integrative theoretical framework drawing on Claverie and du Cluzel’s theory of cognitive warfare, which conceptualizes the human mind as the primary battlespace. Herman and Chomsky’s propaganda model explains how ownership and sourcing filters shape media content, while Entman’s framing theory and McCombs and Shaw’s agenda-setting framework explain how selective emphasis influences public perceptions. Woolley and Howard’s concept of computational propaganda addresses the algorithmic amplification of narratives, whereas Putnam’s social capital theory identifies institutional trust as one of the most vulnerable dimensions of social infrastructure during cognitive operations. In this study, media defense refers to the strategic use of managerial, content-based, and technological capacities to protect cognitive boundaries and sustain narrative initiative during crises.
Methods: The study employed a quantitative content analysis. The statistical population comprised all news items published on Iran International’s website between March 1 and May 23, 2026. Data were collected using a web crawler, and after relevance screening, 851 news items were analyzed using a census approach. The unit of analysis consisted of textual elements, including headlines, leads, and body text. A researcher-developed coding framework was employed, comprising three dimensions: 14 textual components derived from the cognitive warfare literature, 31 media and propaganda techniques, and 8 cognitive-social themes. Coding was non-exclusive, allowing multiple codes to be assigned to each news item. Intercoder reliability was assessed using Cohen’s kappa and Krippendorff’s alpha on a subsample of 120 news items, producing coefficients ranging from 0.76 to 0.85. Co-occurrence analysis based on the Jaccard coefficient was conducted to identify meaningful patterns of technique co-occurrence.
Findings: At the textual component level, Internationalization of Crisis appeared in 91.9% of the news items, followed by Personalization of Crisis (72.4%) and Inducing Urgency (69.3%). These three components formed the core representational structure, with the strongest co-occurrence observed between Internationalization of Crisis and Personalization of Crisis (J = 0.73).
At the level of media techniques, Half-truths was the most frequently observed technique (91.2%), followed by Magnification (51.8%), Exaggeration (41.9%), Negative Portrayal (41.4%), and Demonization (37.1%). On average, more than six techniques co-occurred within each news item, indicating a systematic combination of persuasive strategies. The dominant representational pattern relied primarily on the selective presentation of partial truths combined with emotional amplification rather than outright fabrication.
At the level of cognitive-social themes, Erosion of National Will appeared in 40.3% of the news items, followed by Weakening National Consensus (32.4%) and Substitution of Foreign Narratives (25.6%). These findings suggest a representational pattern associated with the gradual erosion of social hope, collective solidarity, and civic agency.
Conclusion: The findings generated three sets of theoretical implications for media defense. First, proactive information transparency requires the timely dissemination of accurate information before competing narratives become established, thereby reducing opportunities for selective misrepresentation. Second, strengthening collective resilience requires positive emotional communication, documentary narratives grounded in solidarity and hope, and complementary cognitive inoculation and prebunking strategies. Third, rebuilding institutional trust depends on transparent representations of institutional performance and the reinforcement of horizontal networks of social trust.
Overall, the findings indicate that Iran International’s representational pattern exhibited a coherent and multilayered structure consistent with the characteristics of cognitive warfare. Rather than relying primarily on fabricated information, the coverage was characterized by the selective presentation of partial truths combined with emotional amplification. Future research could extend this work through comparative analyses of multiple media outlets, audience reception studies, and longitudinal investigations across different phases of armed conflict.

From #Homeland to the Digital Narrative of the Twelve-Day War: A Netnographic Analysis of Instagram Users’ Captions

Pages 255-285

https://doi.org/10.22083/cssms.2026.588518.1163

Ailar Bayani Shahri, Faezeh Taghipour, Amir Reza Naghsh

Abstract Introduction: The expansion of social media has transformed the ways political crises, conflicts, and wartime experiences are represented and interpreted. War is no longer narrated solely by official institutions or legacy media; users also participate in the production of meaning through captions, images, hashtags, and everyday digital interactions. Among social media platforms, Instagram has emerged as a significant space for expressing emotion, identity, memory, and collective belonging. Its visual-textual architecture enables users not only to document events but also to frame them symbolically and affectively. This study examines the digital narrative of the Twelve-Day War through Instagram captions posted under the hashtags “Homeland,” “Iran,” and “War.” It draws upon the intersection of netnography, digital storytelling, and hashtag-based meaning-making. From this perspective, hashtags are not merely classificatory tools; they function as discursive nodes that connect dispersed posts to shared interpretations and collective emotions. The study asks how users constructed a networked narrative of the war and how their captions represented national identity, attachment to homeland, solidarity, martyrdom, resistance, ethical judgment, and the lived experience of crisis.
Methods: This study employed a qualitative netnographic approach. Netnography was selected because it enables an in-depth examination of cultural expression, symbolic practices, and social interaction within digitally mediated environments. The field of study consisted of publicly accessible Instagram captions posted during the Twelve-Day War under the selected hashtags. Purposive sampling was employed. Captions were included if they related to the wartime period, referred directly or indirectly to the conflict, and contained sufficient textual depth for interpretation. Posts conveying emotional, symbolic, national, ethical, or experiential meanings were prioritized for analysis. Because the study focused on discourse and meaning-making, the caption served as the primary unit of analysis. Digital research ethics were observed by analyzing only publicly available posts, avoiding interaction with users, and removing all identifying information. The data were analyzed using multilevel thematic analysis. Captions were read repeatedly and coded inductively. Similar codes were subsequently grouped into thematic clusters, which were then organized into broader identity-based, value-based, and symbolic dimensions. The analysis proceeded iteratively between the data, coding, and interpretation. Trustworthiness was enhanced through systematic coding, constant comparison, purposive variation, and thematic saturation.
Findings: Findings show that Instagram captions using the hashtags “Homeland,” “Iran,” and “War” have constructed diverse digital narratives of national identity and wartime experience. Under the “Homeland” hashtag, the nation is represented beyond its geographical territory as an emotional, historical, ethical, and symbolic construct, with national identity portrayed as a moral-emotional bond rather than an abstract concept. Resistance is framed not merely in military terms but as encompassing scientific, cultural, spiritual, and intergenerational dimensions, while martyrdom is depicted as a means of preserving collective memory and forging heroic identities. The captions also reveal dual ethical boundary-making, as some view silence during crisis as betrayal, whereas others prioritize unity and tolerance over differences—highlighting the heterogeneity of these digital war narratives. Under the “Iran” hashtag, the nation serves as the focal point of pride, mourning, and solidarity, and a key finding is that political criticism does not necessarily conflict with loyalty to Iran as a homeland and historical memory; these captions incorporate both religious sentiments and humanitarian concerns, such as women’s resilience and economic hardship. Finally, under the “War” hashtag, insecurity, fear, and psychological vulnerability are prominent, yet alongside these, hope, prayer, family support, and transnational empathy emerge as important sources of resilience.
Conclusion: The findings demonstrate that the examined hashtags functioned as infrastructures for collective meaning-making during the Twelve-Day War. Instagram users did not merely report events; they actively constructed a networked narrative through which fear, grief, resistance, sacrifice, criticism, hope, and national attachment were interpreted, negotiated, and shared. Instagram therefore operated as a platform for affective publics, collective memory, and the ongoing reconstruction of national identity. The study further suggests that the concept of “homeland” was reconstituted as a dynamic cultural formation rather than a fixed territorial entity. Through emotional language, symbolic references, moral judgments, and personal memories, users connected individual experiences to broader narratives of nationhood and crisis. In this respect, netnography proved particularly effective in uncovering the implicit cultural, symbolic, and discursive dimensions of wartime digital storytelling.

Content Analysis of Media Activism of Iranian Political Activists on Instagram (Case Study: 12-Day War)

Pages 287-310

https://doi.org/10.22083/cssms.2026.579656.1108

faezeh farhoodi

Abstract Introduction: In recent years, the long-standing conflict between the Islamic Republic of Iran and the Zionist regime has also increasingly entered the cognitive phase. Using its cyber and media capabilities, the Israeli regime has placed direct targeting of the psyche and social cohesion of Iranian citizens on its agenda. Few studies have addressed the question of how ordinary citizens - who are the main targets of these attacks - operate in cognitive warfare? And how they transform “narrative” from a tool for media propaganda into a weapon for “reality construction” and digital resistance? Therefore, studying the media activism of political activists on Instagram can help to better understand the mechanisms of crisis representation, meaning production, and symbolic mobilization in the context of social networks. Focusing on this theoretical gap, the present study attempts to analyze the activism of political activists on Instagram and show how they confront the enemy’s psychological operations by producing “counter-narratives” and strategies such as normalizing life. Accordingly, this research seeks to analyze the content of Iranian political activists’ media activism on Instagram during the 12-day war and examines the themes, components, and expressive methods used in this activism.
Methods: In the present study, a qualitative approach was used. Content analysis was used to analyze the mechanisms of meaning production in social posts. The unit of analysis in this study is posts published on the Instagram platform. The sampling was of a non-random purposeful type, in which 55 posts were selected in accordance with the research criteria, which was ultimately sufficient by taking advantage of theoretical saturation and the researcher achieved the final result. The criterion for selecting the sample was to include posts and content produced by political activists during the critical period of the 12-day war of the Zionist regime against Iran.
Findings: In this study, the data analysis process was based on Brown and Clark’s (2006) three-stage coding model. In the first stage (open coding), basic concepts and meaningful propositions were extracted from the text of the posts. In this stage, each meaningful sentence, word, or symbol was considered as an initial code. For example, phrases such as “blood of martyrs,” “united nation,” “strong Iran,” or “national stance” were identified as meaningful signs in the very first stage, because each of them carried an emotional, political, or identity-related charge. Also, images of the Iranian flag, photos of martyrs, videos of rallies, and stories of sympathy were examined as meaningful data alongside the written text. In the second stage (axial coding or organized concepts), similar codes in terms of meaning, orientation, and function were grouped into categories that had a common nature. These categories represented recurring patterns in the posts. For example, posts that simultaneously included condolences to the families of the martyrs, emotional hashtags, and representations of the suffering of children and women were grouped into a semantic cluster and linked to the category of “emotional-humanistic statements.” Meanwhile, posts that emphasized condemnation of aggression, the right to self-defense, or criticism of the silence of international institutions were organized under “political-military stances.” This classification method shows that the data were not limited to the expression of emotions alone, but moved from the level of emotion to the level of political meaning-making and social mobilization. In the third stage (selective coding or general concepts), the categories from the second stage were combined at higher levels of abstraction based on internal relationships and semantic overlap to form the main themes of the research. Based on this, five main themes were identified, each reflecting part of the logic of political activists’ media activism. Taken together, these themes show that Instagram was not simply a platform for disseminating news during the 12-Day War, but rather a space for connecting emotion, identity, action, and narrative. The abundance of categories also indicates that political activism in this context relied more on emotion and empathy than anything else, and then moved towards taking a position and practical mobilization. Of the 37 categories extracted, the highest semantic density was related to actions that were directly linked to the memory of martyrs, the suffering of civilians, and national solidarity. During the 12-day war in Iran, political activists on Instagram have used the visual and interactive platform of this network to represent collective emotions, political stances, and social mobilization. The highest frequency is related to emotional-human expressions (17 posts), which reflect the users’ efforts to arouse empathy, strengthen national cohesion, and emotionally legitimize the resistance. Next in order are political-military positions and calls for action (14 posts).
Conclusion: Content analysis of political activists’ Instagram posts during Iran’s 12-Day War revealed that this group’s media activism followed a multidimensional and strategic pattern on the cognitive battlefield; a pattern that began with emotional-humanistic expressions (with a frequency of 30.9%) as the initial driver of national solidarity, continued with political-military stances (25.5%) to legitimize the resistance, and evolved with activist calls (18.2%), representations of civilian victims (14.5%), and symbolic-stylistic features (10.9%) to practical mobilization and visual narrative construction. These findings establish Instagram not only as a platform for expressing emotions, but also as a cognitive battlefield where Iranian activists reconstructed the narrative of resistance against enemy propaganda and strengthened national resilience by humanizing victims, criticizing Zionist aggression, and organizing virtual-real gatherings.

Meta-Analysis of Research Literature on Social Media and Well-Being in Iran: Patterns, Trends, and Research Gaps

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

https://doi.org/10.22083/cssms.2026.564573.1089

yaghoub moradian

Abstract Abstract
The present study aims to provide an integrated picture of the conceptual, methodological, and empirical patterns in the research literature on virtual social networks and well-being in Iran, and to identify the main trends and research gaps in this field. Conducted through a systematic review and qualitative content meta-synthesis approach, the study population comprised valid domestic Persian-language scientific-research articles that examined the relationship between social media and constructs related to well-being. Following a systematic search in reputable databases and the application of inclusion and exclusion criteria, 14 final articles were selected through a hierarchical screening process. The unit of analysis was the “article,” and data were analyzed using structured coding and intra-case and inter-case comparison methods. To ensure dependability and confirmability, Guba and Lincoln’s four trustworthiness criteria were applied. The findings indicate that most studies employed cross-sectional survey designs with a quantitative approach, relying on standardized or researcher-made questionnaires. Virtual social networks were mainly measured through indicators such as intensity and type of use and level of engagement, whereas the construct of well-being was operationalized as a cluster of multidimensional concepts. At the empirical level, three main patterns—enhancing, undermining, and conditional relationships between virtual social networks and well-being—were identified. The dominance of cross-sectional designs, predominantly urban samples, extensive reliance on self-report instruments, and limited attention to platform content, specific user groups, and longitudinal mechanisms emerged as key knowledge gaps, underscoring the need for longitudinal, qualitative, and mixed-methods studies and more precise conceptualization.

Structural Model of a Public University for the National Media with a Literacy‑Enhancement Approach in the social media

Articles in Press, Accepted Manuscript, Available Online from 03 June 2026

https://doi.org/10.22083/cssms.2026.573967.1103

hossein sebti

Abstract AIntroduction: In recent decades, with the rapid expansion of communication technologies and accelerating social transformations, the concept of literacy has extended far beyond traditional educational frameworks to encompass diverse dimensions such as media literacy, digital literacy, scientific literacy, financial literacy, health literacy, and civic literacy. In this context, public media—particularly national broadcasting organizations—due to their extensive reach, universal accessibility, and historical role in public education, have the potential to play a pivotal role in enhancing public literacy specially on social media. Nevertheless, empirical evidence and prior studies indicate that despite possessing substantial institutional, technical, and human capacities, national media have not been able to effectively and systematically promote sustainable literacy development among audiences on social media. In many cases, educational functions have been overshadowed by entertainment-oriented approaches or one-way informational practices. Accordingly, the present study aims to propose a structural model for realizing the concept of a “Public University” within the national media system, with a focus on audience literacy enhancement. This concept reconceptualizes national media as a lifelong, inclusive, and interactive learning institution rather than merely a broadcaster of entertainment or news content.Methodology: This research is applied in purpose and adopts a quantitative design. In the initial phase, grounded theory model was employed to identify the key components and dimensions of the Public University model for national media on social media

The Application of Artificial Intelligence in the Criminal Justice System and Its Impact on Fair Trial Principles

Articles in Press, Accepted Manuscript, Available Online from 22 June 2026

https://doi.org/10.22083/cssms.2026.578814.1105

Maryam reyshahry, Amin Amirian farsani, Mehdi Jalilian

Abstract Research Problem: With the proliferation of Artificial Intelligence (AI) technologies in contemporary legal systems, new avenues for innovation in judicial processes have emerged. In the Iranian criminal justice system, while the use of smart tools can contribute to increased judicial accuracy and crime detection by accelerating proceedings, reducing human error, and better organizing information, their unregulated integration into criminal proceedings presents risks such as algorithmic bias, lack of transparency in decision-support models, threats to citizens' privacy, and the potential erosion of judicial independence. These risks may affect fundamental fair trial principles, including the presumption of innocence, the right to an effective defense, and the equality of arms.
Aim: This research is conducted with the aim of analyzing the feasibility of utilizing AI in the Iranian criminal justice system and elucidating the legal requirements and regulatory frameworks necessary to safeguard fundamental rights and human dignity. Using a descriptive-analytical approach and examining legal documents, this study evaluates the implications of AI technology in the context of criminal procedure principles.
Findings: indicate that while AI plays an effective role in detecting criminal behavior and analyzing vast amounts of data, its use in the absence of regulatory frameworks leads to serious challenges regarding the validity of evidence and judicial competence. The study suggests that to benefit from the efficiency of this technology, intelligent systems must be designed in such a way that the judge remains the final decision-making authority with full control over the process.
Conclusion: This research emphasizes the necessity of establishing a balance between technological efficiency and the guarantee of citizens' rights. The criminal justice system must, while observing fundamental fair trial principles, provide mechanisms enabling the parties to challenge algorithmic results. Ultimately, protecting personal data and maintaining the judge's accountability for AI-assisted decisions are essential for legitimizing this technology in judicial proceedings.

"Ethical Challenges of Artificial Intelligence in News Management and Its Governance Requirements: Presenting a Conceptual Framework Based on the Meta-Synthesis Method"

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

https://doi.org/10.22083/cssms.2026.583830.1144

Mohammad Hossein Zarifian Yeghaneh, Sepehr Karami, Khadijeh Bahadori

Abstract Introduction: The expansion of artificial intelligence in newsrooms has moved beyond a mere technical shift. It is actively restructuring news production and management while redefining the ethical responsibilities of journalists. As modern newsrooms transition to hybrid environments, the balance between algorithmic efficiency and journalistic integrity becomes critical. This study aimed to identify, categorize, and explain the ethical challenges of artificial intelligence in newsroom management to provide a comprehensive conceptual framework for media researchers and practitioners.
Methods: This research utilized a qualitative meta-synthesis approach based on the seven-step model of Sandelowski and Barroso. A systematic search across reputable scientific databases targeted studies published between 2016 and 2026. After applying strict inclusion and exclusion criteria and quality assessment using the Critical Appraisal Skills Programme tool, 53 peer-reviewed articles were selected as the final corpus. Data synthesis was conducted using thematic analysis, and the reliability of the categorization process was confirmed through a strong inter-coder agreement coefficient.
Results: Findings classified ethical challenges into four main themes. The first theme covers normative challenges, including algorithmic bias, lack of transparency, accountability gaps, and privacy threats. The second involves management transformations, comprising automation, role redefinition, algorithmic gatekeeping, and platform dependency. The third theme addresses human-machine interaction, highlighting the necessity of human supervision, combating fake news, and preserving content authenticity. The final theme covers media governance, encompassing ethical frameworks, algorithmic literacy, and policy-making. Frequency analysis revealed that governance frameworks and role redefinition were the most discussed topics with 16 repetitions each, followed by algorithmic bias and fake news with 15 repetitions each. In contrast, content authenticity and media hype received significantly less attention with 6 and 3 repetitions respectively, indicating notable gaps in the current literature.
Discussion: Ethical management of artificial intelligence in newsrooms requires a multilevel, human-centered approach grounded in transparency and proactive governance. Media organizations must implement dynamic ethical codes and prioritize algorithmic literacy to prevent the deskilling of journalists. Establishing robust human-in-the-loop protocols is essential to preserve journalism's democratic functions and maintain public trust. These findings provide a practical roadmap for newsroom leaders navigating the evolving media landscape responsibly.

An Analysis of Criminal Policy in the 2018 Resolution of the Supreme Council of Cyberspace on the Requirements Governing the Internet of Things in the National Information Network

Articles in Press, Accepted Manuscript, Available Online from 18 July 2026

https://doi.org/10.22083/cssms.2026.580718.1122

Seyedeh Mahshid Miri balajorshari, Amirreza Mahmoudi, Babak Pourghahramani

Abstract The expansion of Internet of Things technology and the emergence of a data-driven ecosystem in cyberspace have created new challenges in the fields of regulation, security, and protection of users’ rights. In this context, the Resolution on the Requirements Governing the Internet of Things in the National Information Network, approved in 2018 by the Supreme Council of Cyberspace, is among the earliest policy documents in Iranian law that seeks to organize this emerging technology and manage its risks. However, it has rarely been independently analyzed from the perspective of criminal policy. The main issue addressed in this study is what orientations this Resolution adopts from the standpoint of criminal policy and to what extent it can respond to the legal and criminal-law requirements of the complex Internet of Things ecosystem. Accordingly, the purpose of the present article is to explain the components of criminal policy reflected in the Resolution, identify its preventive and regulatory approaches in confronting IoT-related risks, and clarify the existing gaps and ambiguities in the Resolution. The present research is theoretical in nature and employs a descriptive-analytical method. The data were collected through library research and content analysis of the text of the Resolution and related sources. The findings indicate that the Resolution reflects a preventive, regulatory, and sovereignty-oriented approach to criminal policy, emphasizing the ex ante control of risks, the registration and identifiability of ecosystem elements, authentication, security provision, and the possibility of exercising sovereignty in the Internet of Things environment. Nevertheless, at the level of implementation and legal response, the Resolution faces fundamental gaps and, from the perspective of criminal policy, has not yet reached the level of a comprehensive, transparent, and effective framework. Enhancing the effectiveness of this Resolution requires legislative and executive supplementation through the design of operational mechanisms for incident reporting, preservation and maintenance of digital evidence, and the establishment of specific mechanisms for international judicial or executive cooperation in dealing with crimes related to the Internet of Things.

Feasibility study of criminal liability of smart home robots: A comparative study of Iranian and European Union law

Articles in Press, Accepted Manuscript, Available Online from 18 July 2026

https://doi.org/10.22083/cssms.2026.580500.1116

amirhossein zivarpour, babak pourghahramani, fatemeh ahadi

Abstract The increasing use of smart home robots and their growing interaction with humans have raised significant challenges regarding the attribution of criminal liability for harms caused by autonomous intelligent systems and the adequacy of traditional criminal law in addressing such conduct. This study examines whether smart home robots can be recognized as independent perpetrators of crimes or whether criminal liability should be attributed to designers, manufacturers, owners, or operators based on principles of causation, fault-based liability, and breach of legal safety duties.

Using a descriptive-analytical method with a doctrinal and comparative legal approach, the research analyzes the principles of criminal liability under the Islamic Penal Code of Iran, particularly Articles 2, 126, 127, and 140, together with doctrines of causation, negligence, regulatory non-compliance, judicial practice, and comparative legal developments. The analysis covers four principal application domains: childcare, elderly care, education and domestic interaction, and personal data management and privacy.

The findings indicate that harmful conduct by smart home robots—including bodily injury resulting from algorithmic errors, privacy violations, and unauthorized collection or disclosure of personal data—may fall within the scope of existing criminal offenses. However, these systems cannot be regarded as independent criminal offenders because they lack legal personality, conscious will, criminal intent (mens rea), and criminal capacity. Criminal liability therefore remains attributable to designers, manufacturers, owners, or operators whose defective design, manufacturing faults, negligent supervision, misuse, or breach of statutory safety obligations causally contribute to the criminal outcome. The study concludes that increasing AI autonomy weakens the causal link between human conduct and harmful consequences, rendering traditional criminal liability doctrines insufficient and necessitating comprehensive legislation incorporating technology-specific offenses, lifecycle supervision, algorithmic transparency and traceability, and compulsory liability insurance.

Ethical and Legal Challenges of Lawyer-Bloggers (Influencers) on Social Media: With Emphasis on Women Lawyers in Iran

Articles in Press, Accepted Manuscript, Available Online from 20 July 2026

https://doi.org/10.22083/cssms.2026.546237.1074

Seyed Mohammad Reza Mousavi Fard, Maryam Forati, Ruqyeh Mehri

Abstract The phenomenon of "lawyer blogging" in cyberspace, as one of the new manifestations of the field of law, has simultaneously brought both significant opportunities and threats to the judicial institution and the legal profession. In a deeper view, this article attempts to explore the consequences of the active presence of lawyers on the digital platform by relying on the theoretical framework of communication action. Although this presence can promote citizens ' legal knowledge and increase transparency in judicial processes, the lack of clear regulatory and ethical regulations has made it a factor in undermining public trust and reducing the symbolic credibility of the institution. The main issues of this phenomenon can be examined at three levels: structural, functional and normative. In the structural dimension, the principle of independence and confidentiality is influenced; in the functional dimension, the popularization of legal content and conflicts of interest undermines the specialized position of the lawyer; and at the normative level, the social capital of this profession is damaged by unrealistic expectations and misrepresentations. This could lead to the reproduction of stereotypes and the reinforcement of "self-expression" rather than "professionalism" for female lawyers who have previously faced gender and structural barriers. In addition, the unprofessional actions of some lawyers, including providing non-professional advice, misleading advertising and violating the privacy of clients, not only exacerbate distrust of the bar, but also question the legitimacy of the judicial system. In response to these challenges, the drafting of the "code of professional ethics for online activity", the establishment of efficient regulatory mechanisms and the promotion of media literacy of lawyers were proposed. Achieving a balance between exploiting the educational opportunities of cyberspace and preventing its harm will only be possible through the cooperation of the supervisory bodies, the legal community and citizens.

Comparative Thematic Analysis of the Madahi's of the 8-Year Imposed War, the 12-Day War, and the Ramadan War

Articles in Press, Accepted Manuscript, Available Online from 22 August 2026

https://doi.org/10.22083/cssms.2026.581494.1132

Faramarz Taghilou, Amirali Mokhtari marzroud

Abstract The present study aims to conduct a comparative thematic analysis of the eulogies (madahi) from three periods—the 8‑year Imposed War (1980–1988), the 12‑Day War (2025), and the Ramadan War (2025–2026)—and to provide a sociological explanation of the evolution of these themes. The research method employs Braun and Clarke's six‑phase thematic analysis, and the theoretical framework is Karl Mannheim's sociology of knowledge. The data consist of 24 elegies (nawḥeh) from the three aforementioned periods (7 from the 8‑year Imposed War, 7 from the 12‑Day War, and 10 from the Ramadan War). The findings indicate that the core themes of the 8‑year Imposed War are: the analogy of war to Karbala, the sanctification of martyrdom, and the idealization of Islamic Iran. The core themes of the 12‑Day War are: the analogy of war to Khaybar, vengeance, and the annihilation of Israel. The core themes of the Ramadan War are: national‑religious identity, resistance and defiance, and the immediate destruction of the enemy. The conclusion is that these eulogies are not mirror‑like reflections of events; rather, they are ideological and situation‑bound formulations of reality, produced and reproduced in an indissoluble connection with the existential condition of a segment of Iranian society in each period. The transformation from martyrdom to vengeance, from Karbala to Khaybar, from Imam Hussain (AS) to Haydar (AS), and from a border‑based enemy to multiple enemies, reflects a shift in the collective consciousness and the contemporary situation of Iran.

The Role of Artificial Intelligence in Teachers’ Professional Development

Articles in Press, Accepted Manuscript, Available Online from 23 August 2026

https://doi.org/10.22083/cssms.2026.580060.1111

Mahdieh Shokri, yousef khojir, OmidAli Masoudi

Abstract در عصر حاضر، هوش مصنوعی به سرعت در حال دگرگون کردن حوزه‌های مختلف، از جمله آموزش است. توسعه حرفه‌ای معلمان، به عنوان ستون فقرات نظام آموزشی، از این تحول مستثنی نیست. مطالعه حاضر به بررسی مطالعات مرتبط با نقش هوش مصنوعی در توسعه حرفه‌ای معلمان پرداخته است. هدف اصلی پژوهش، تبیین ظرفیت‌ها و چالش‌های به‌کارگیری هوش مصنوعی در ارتقای کیفیت آموزشی و توسعه حرفه‌ای معلمان و نیز ارائه راهکارهایی برای استفاده مؤثر از آن بوده است. روش پژوهش، مرور سیستماتیک داده ها است. با استفاده از نمونه گیری هدفمند، تعداد 20 پژوهش‌ منتشرشده در بازه زمانی ۱۴۰۰ تا ۱۴۰۴ برای مقالات داخلی و 2021 تا 2025 برای مقالات خارجی از طریق جست‌وجو در پایگاه‌های علمی معتبر گردآوری شده و پس از اعمال معیارهای ورود و خروج، مطالعات واجد شرایط، تحلیل شدند. یافته‌ها نشان می‌دهد که هوش مصنوعی ظرفیت‌هایی همچون «بهبود کیفیت تدریس، شخصی‌سازی یادگیری، تولید و تحلیل داده‌های آموزشی و توانمندسازی حرفه‌ای معلمان» را فراهم می‌سازد. با این حال، بهره‌گیری مؤثر از آن مستلزم «فراهم‌بودن زیرساخت‌های فنی، آموزش تخصصی، سواد اطلاعاتی و توجه به امنیت داده‌ها و ملاحظات اخلاقی» است. همچنین چالش‌هایی نظیر «وابستگی فناورانه، محدودیت زیرساخت‌ها و خطر سطحی‌شدن یادگیری» می‌تواند اثربخشی کاربردهای هوش مصنوعی را محدود سازد. یافته های پژوهش تأکید می‌کند که ادغام هوش مصنوعی در توسعه حرفه‌ای معلمان باید مبتنی بر رویکردی انسان‌محور، اخلاق‌مدار و همراه با توانمندسازی مستمر باشد.

Analysis of Advertising Effectiveness for Sports Clothing Brands on Instagram Based on the AIDA Model

Analysis of Advertising Effectiveness for Sports Clothing Brands on Instagram Based on the AIDA Model

Volume 2, Issue 3, Summer 2025, Pages 197-223

https://doi.org/10.22083/cssms.2025.538773.1066

Ali Korooki

Abstract Introduction: Virtual social media, emerging in the late 1990s, have enabled high speed synchronous and asynchronous communications, making vast amounts of information readily accessible to users. They rapidly evolved from temporary tools into lasting and influential phenomena through the broad dissemination of data, attracting millions of users worldwide, expanding audiences at high speed, and exerting a profound impact on individuals’ real life environments. Building a positive brand image enhances consumers’ perceived value and strengthens their inclination to purchase domestic products. Targeted and scientifically based advertising in such media can secure the success of domestic brands against global giants like Nike and Adidas. In today’s market, sportswear choices are influenced more by brand than by any other factor; most customers prefer well known foreign brands even when domestic products match them in quality. This tendency slows the growth of domestic brands and pushes the industry toward crisis. Challenges such as unsuitable regulations, political shifts, weak commercial infrastructure, and unfavorable market conditions persist. Research shows that online advertising in sports is among the most effective strategic tools for fostering positive attitudes and favorable brand images. Accordingly, the central question of this study is: What is the effectiveness of sportswear brands’ advertising on Instagram according to the AIDA model?
Research methodology: This study is applied in purpose and descriptive analytical in nature and method, conducted as field research. The statistical population comprised all followers of domestic sportswear brands’ Instagram pages. Given the population size exceeding 100,000, convenience sampling was adopted, and in accordance with Morgan’s table for very large populations, 384 participants were selected-the minimum acceptable number for statistical analysis. Data were collected using both library and field (survey) methods. The library approach gathered theoretical foundations and prior studies through note taking from credible sources, while field data were collected using Kardlou’s (2010) 23 item questionnaire assessing social media advertising effectiveness via the four sequential components of the AIDA model: attention, awareness/interest, desire, and action. The instrument’s validity and reliability were confirmed in Kardlou’s master’s thesis. Data analysis employed SPSS version 27 and inferential statistical tests. A one sample t test and binomial test (proportion test) determined advertising effectiveness, with seven effectiveness categories grouped into “effective” and “ineffective” ranges. The binomial test ratio was 28.5%, with the mid point value set at 4. Friedman’s test ranked factors after initial testing. The online questionnaire link was shared with Instagram users until 384 responses were reached; 12 defective questionnaires were removed, yielding 372 valid responses for analysis.
Findings: The one sample t test results revealed a statistically significant difference between the mean scores of all study components and the benchmark score of 4 (P < 0.05), with all means exceeding the benchmark, indicating the overall effectiveness of social media advertising for sportswear brands. The primary research variable also showed a significant positive difference from the benchmark, confirming the favorable impact of such advertising on customers. Binomial test findings demonstrated that social media advertising was sufficiently and significantly effective in attracting customer attention. The same test confirmed substantial effectiveness in the other AIDA model components: creating brand awareness and interest, generating desire and motivation, and stimulating purchase action. Friedman test results ranked purchase action as the most effective component, achieving the highest mean rank, followed by attention in second place, and awareness and interest in third. Hypothesis testing summary indicated that Instagram advertising was sufficiently effective in all four AIDA components-attention, awareness/interest, desire/motivation, and purchase action-with P values below 0.05. According to binomial test probability results, all four components had more than 50% effective impact, with purchase action showing the strongest effect at 76%.
Discussion: The findings indicate that social media advertising significantly and sufficiently attracts customers’ attention to sportswear brands. The positive and significant difference between the calculated means and the benchmark score confirms Instagram’s effectiveness in capturing user interest. High quality online content enhances brand awareness, provides hedonic motivation, and stimulates customer engagement. Increased brand interaction, in turn, elevates brand awareness, strengthens motivation to act, and promotes greater participation. Brand awareness positively influences perceived customer value and purchase intention. The study reveals two main paths through which Instagram advertising affects offline purchase intention: (1) superior online content quality, which generates pleasurable motivation and engagement, ultimately driving offline purchase behavior; and (2) brand interaction, which boosts brand awareness and thereby strengthens offline purchase intention. Maintaining an active online presence improves both content quality and interaction, reinforcing brand awareness and purchase tendencies. Advertising featuring well known sports figures (influencer marketing) also positively impacts willingness to purchase in the sportswear sector, with attention, interest, desire, and purchase action serving as key drivers. However, advertising for Behara Company (Chaklez products) fell short in effectiveness. The research further confirms a positive relationship between advertising effectiveness and brand equity, with dimensions such as recognition, enthusiasm, preference, persuasion, and purchase contributing to brand equity growth. Given rapid technological advances and expanding social media use, Instagram advertising demonstrates strong promotional potential.

The role of virtual social networks in womens body management (with emphasis on Telegram and Instagram)

The role of virtual social networks in women's body management (with emphasis on Telegram and Instagram)

Volume 1, Issue 2, Autumn 2024, Pages 39-71

https://doi.org/10.22083/cssms.2024.485654.1013

yaghoub moradian, yousef samanipour

Abstract Abstract
Introduction: What is being transformed in the current environment by means of virtual social networks is the production and construction of fashion and the presentation of the model of human body management. Slimming diets are increasingly becoming one of the common phenomena in Iranian youth and youth cultures (especially in big cities). The changes applied to the body from makeup and appearance, cosmetic surgery, slimming procedures, exercise and the body are examined under the general title of "body management". The reason for choosing Instagram and Telegram in this research is because of the high consumption of these two networks in Iran, according to the latest attitude survey published by the Institute of Knowledge, the most popular social networks used by teenagers and young adults are Instagram with %74%, Telegram with %8, YouTube with %6, Rubika with %6, Ita with %2 and TikTok, Facebook and WhatsApp each with %1are at the top of popularity. The daily use of these people is (Instagram 3: 13), (Telegram 0: 52), (YouTube 0: 35), (Rubica 0: 22) and so on. (Cognition Institute, 1403: 48).
Objective: This research seeks to answer the main question, what is the role of virtual social networks, especially Telegram and Instagram, in body management (case study: women aged 15 to 45 in Karaj city)? We are also trying to answer these questions: Is there a significant relationship between the amount of use of social networks in controlling weight, appearance and cosmetic surgery of women in Karaj? Is there a significant relationship between the duration of membership in virtual social networks in weight control, appearance and cosmetic surgery? Is there a relationship between background variables (age, gender, education, socio-economic base, marital status, ethnicity) and body management of Karaj women? Among the various theories and approaches presented in the above texts, Gidden's theory is used as the main theory in the theoretical framework, according to the subject under study.
Methods: This research was conducted using survey method and questionnaire collection technique; The unit of analysis of this research is women between 15 and 45 years old in Karaj city. The statistical population of this research is women between 15 and 45 years old in Karaj city. Based on the statistics obtained from the census of 2015, the population of these people is estimated to be 297,347 people (Iran Statistics Center, 1403). And the sample size is estimated to be 400 people. The method of determining the sample size is probabilistic and multi-stage cluster type. In this research, all variables have been measured at the highest possible level (interval) and Pearson's correlation coefficient has been used accordingly. and other background variables corresponding to the measurement levels of that test have been implemented. In the present study, content and construct validity methods were used to check the validity of indicators and questions. That is, while paying attention to the relevance and compatibility of the questions and items with the topics and viewpoints raised in the foundations and theoretical framework (structural validity), by referring to the referees (supervisors and consultants and researchers who have research experience in this field) had) the shortcomings of the questionnaire were addressed (face validity). At the same time, in the preliminary exam, the main questions were asked in a semi-open form, and the respondents were asked to write it down if they have any other item or items in mind besides the mentioned items (sample validity). And its reliability has been verified through Cronbach's alpha. Cronbach's alpha calculated for all the above scales is more than 0.7, which indicates good internal consistency between the items. Pearson's test was used to measure the relationship between virtual social networks and body management.
Results: This research shows that there is a significant relationship between the variable of virtual social networks and the three dimensions of body management (weight control, cosmetic surgery, appearance), with a confidence level of %99. The intensity of the relationship between the role of virtual social networks is the highest with the dimension of weight control and the lowest with the dimension of appearance. The intensity of the relationship between the use of social networks is the highest with the dimension of cosmetic surgery and the lowest with the dimension of appearance. Also, the intensity of the relationship between the duration of membership in social networks is the highest with the dimension of weight control and the lowest with the dimension of cosmetic surgery. Among the other findings of the research, it can be said that there is a significant relationship between the variables of the amount of use of social networks, the time of membership in social networks, age, ethnicity, marital status, education and body management, with a confidence level of 99%, the direction of the positive relationship and the intensity of the relationship is moderate. is The results of the research indicate that there is a difference between the average of body management in people with different marital status (sig<0.05) in such a way that single people have more tendency to body management compared to others. And people aged 21 to 25 years are more inclined to body management, compared to people 26 to 30, 31 to 35 and over 40 years old. Other findings of the research show that there is no significant difference between the socio-economic base and women's body management with a confidence level of %95.
Keywords
 Virtual Social Networks, Body Management, Cosmetic Surgery, Weight Control, Appearance Cover.

Two Narratives of a Single Right: Freedom of the Press in Iran and the United States; A Comparative Study

Two Narratives of a Single Right: Freedom of the Press in Iran and the United States; A Comparative Study

Volume 1, Issue 2, Autumn 2024, Pages 137-194

https://doi.org/10.22083/cssms.2024.487708.1019

Mohammad Taha Ghaempanah

Abstract Abstract
The digital age has been accompanied by profound transformations in the field of information and communication technology. These transformations have significantly impacted all aspects of human life, including the media sector. Media, as a powerful tool for shaping public opinion and advancing democracy, plays a central role in modern societies. However, these rapid and extensive changes have brought new challenges for legal systems and increasingly highlighted the need to review and adapt media laws to new conditions.
In the digital age, media laws serve as a legal framework for media activities, playing a vital role in preserving freedom of expression, regulating cyberspace, developing the digital economy, maintaining national security, and ensuring public order. These laws help create a safe and healthy environment for information exchange and the free expression of ideas by defining the rights and obligations of various actors in the media sphere. Additionally, media laws contribute to greater transparency and accountability in the media by regulating the relationships between the government, media, and citizens, and preventing the misuse of media.
The rapid evolution of technology and the emergence of digital platforms have created multiple challenges for media laws. Among these challenges are the high speed of technological changes, the definition of abstract issues such as freedom of expression and privacy, conflicts of interest, the globalization of media, and the accountability of online platforms. For instance, artificial intelligence and machine learning have raised new questions regarding the accountability of algorithms and the dissemination of misinformation. Furthermore, determining the boundary between freedom of expression and the dissemination of hate speech or fake news has always been a subject of debate.
To address these challenges, there is a need for comprehensive and collaborative approaches. Some of the most important solutions include: flexibility of laws, international cooperation, engagement with stakeholders, development of media literacy, and the use of regulatory technologies. However, it is essential to ensure that these technologies are designed to respect user privacy.
Research in the field of media laws is particularly important for better understanding the challenges and opportunities present in this area and providing appropriate solutions. By conducting comparative studies on media laws in different countries, one can identify the strengths and weaknesses of domestic laws and take steps to improve them. Additionally, research in this field can contribute to the development of legal theories concerning media, strengthen international cooperation, and enhance democracy.
Given the complexities of this era, the formulation and implementation of effective and efficient media laws require special attention and comprehensive collaboration. Comparative analysis of media legal systems can help develop democracy, strengthen human rights, and combat global threats.
In this context, studying and analyzing the legal system governing media in various countries is recognized as a powerful tool for better understanding the role and position of media in diverse societies. In this research, using an analytical-comparative method, and utilizing legal sources, previous studies, and analysis of laws and judicial practices, the similarities and differences in the media legal systems of Iran and the United States have been examined. The main focus is on concepts such as freedom of expression, the right to access information, press responsibility, press offenses, and media regulation. The results indicate that both countries believe in freedom of expression as a fundamental value, but in practice, we observe different limitations and interpretations. Additionally, the structure of media ownership in these two countries shows significant differences: in the U.S., ownership is primarily private and diverse, while in Iran, a significant portion of the media is under the ownership or supervision of the government and state institutions. The research concludes that understanding these differences and similarities is essential for improving media laws in both countries.
Furthermore, the research addresses the contradictions of a country that claims to be the cradle of freedom of expression. American history is filled with examples that show that this country, despite its claims of defending freedom of expression, has in practice suppressed various social movements. From the civil rights movement of African Americans to anti-war protests, we have always witnessed restrictions on freedom of expression. In recent years, student protests against the Gaza war and the "Black Lives Matter" movement have faced harsh police responses. Additionally, the extensive restrictions imposed on social media for political and economic interests highlight the existing contradiction between the claim of freedom of expression and the reality. The reasons for these contradictions include ambiguous definitions of freedom of expression, changing political priorities of governments, new tools of repression, and the conflict between freedom of expression and political interests.
Ultimately, while freedom of expression is a fundamental value, there are many significant limitations to this freedom in practice, and when conflicts arise between this claimed freedom and political interests, it is attacked in the most severe and unjust manner.

Sociological Analysis of the Fame Economy and Social Responsibility Actions of Iranian Instagram Influencers

Sociological Analysis of the Fame Economy and Social Responsibility Actions of Iranian Instagram Influencers

Volume 2, Issue 2, Summer 2025, Pages 155-175

https://doi.org/10.22083/cssms.2025.504148.1039

Azam Velayati

Abstract Abstract
In the contemporary digital landscape, Iranian influencers have become central figures in shaping public discourse, particularly through Instagram. Their ability to craft compelling narratives and engage audiences has given rise to a "fame economy," where digital visibility is a powerful and convertible form of capital. This paper provides a sociological analysis of how these influencers strategically transform their symbolic and cultural capital, gained from a large follower base, into tangible economic and social capital. A primary objective is to critically examine the dual function of social responsibility and philanthropic acts, questioning whether they are authentic moral gestures or calculated strategies for maintaining public legitimacy and attention.
Employing a qualitative methodology with Critical Discourse Analysis (CDA), the research investigates the social media activities of 12 high-profile Iranian influencers from 2020 to 2023. The theoretical framework integrates key concepts from Bourdieu’s theory of capitals, Goffman’s dramaturgical model, and Franck’s theory of the attention economy. The findings reveal a complex, often paradoxical, nature of influencer philanthropy. While some demonstrate genuine social engagement, a majority employ performative tactics and a strategic approach to brand cultivation, which manifests as the commodification of virtue. These acts of charity are meticulously curated and presented as core elements of the influencer's personal brand, frequently blurring the line between authentic social good and self-promotion.
This study concludes that the fame economy in Iran is an intricate ecosystem where social engagement is deeply linked to personal and economic gain. The strategic deployment of social responsibility, though capable of mobilizing aid, primarily serves as a mechanism for accumulating attention and converting symbolic capital into tangible returns. The phenomenon highlights an urgent need for institutional frameworks to enforce ethical standards, mandate greater transparency, and ensure genuine accountability in influencer-led social campaigns. Cultivating media literacy and establishing clear ethical guidelines are essential steps to reorient this powerful social force towards a more meaningful vehicle for authentic social change.

The harm and social challenges of the confrontation of culture and fame from the perspective of Critical Criminology(Emphasizing the abuse of naive and insane people on Instagram)

The harm and social challenges of the confrontation of culture and fame from the perspective of Critical Criminology(Emphasizing the abuse of naive and insane people on Instagram)

Volume 1, Issue 3, Autumn 2024, Pages 99-127

https://doi.org/10.22083/cssms.2025.498199.1029

Seyed Mohammad Reza Mousavi Fard, Farshid Bahador, Reza Javar

Abstract Abstract
Introduction: The development of communication technologies and the rise of platforms like Instagram have created unprecedented opportunities for social interaction and the shaping of public culture. However, the lack of high-quality content production in traditional media has transformed these platforms into spaces where vulnerable individuals are exploited. This study examines the misuse of naive individuals and mentally impaired persons in the production of undignified comedic content, analyzing its cultural, social, and legal consequences from a critical criminological perspective. The research also proposes solutions to address these challenges.
Method: This study adopts a descriptive-analytical approach, collecting data through a systematic review of scientific articles, legal texts, and media reports. Qualitative analysis is employed to explore the relationship between the production of undignified comedy, social media algorithms, and cultural policymaking.
Conclusion: The lack of high-quality content in traditional media has accelerated user migration to social networks, leading to the proliferation of unethical content. Vulnerable individuals, particularly those who are naive or mentally impaired, are systematically exploited as “media victims.” Social media algorithms, which prioritize user engagement, amplify such unethical content. Additionally, insufficient protective legislation and weaknesses in cultural policies perpetuate this issue. This process not only undermines human dignity but also imposes significant social and psychological consequences on victims and their families.
From a critical criminological perspective, the exploitation of vulnerable individuals in digital spaces reflects broader power dynamics and societal inequalities. Structural weaknesses in cultural and legal frameworks exacerbate the problem. In Iranian society, the lack of focus on producing high-quality comedy and the neglect of cultural needs have driven users toward undignified content on social networks. This trend reinforces unethical behaviors, reduces the cultural value of media content, and erodes public trust in both traditional and digital media.
Social media algorithms play a pivotal role in propagating this trend. By prioritizing content that generates high engagement, these algorithms often disregard the moral and cultural implications of the material. This creates a feedback loop where unethical content is not only tolerated but encouraged, as it attracts more viewers and followers. Consequently, the dignity of vulnerable individuals is compromised, and societal norms are eroded.
This study identifies several key areas for reform to address these challenges:

Strengthening Traditional Media:Enhancing the capacity of traditional media to produce culturally relevant and ethically sound comedic content is crucial. Traditional media should receive the necessary support and resources to compete with digital platforms and offer alternatives that respect cultural values.
Legislative Reforms:Clear guidelines for ethical social media usage must be established, with penalties imposed on those who exploit vulnerable individuals for entertainment.
Public Awareness Campaigns:Raising awareness about ethical social media usage and promoting responsible online behavior can reshape public attitudes.
Independent Monitoring Bodies:Establishing independent bodies to oversee content production on social media platforms is essential. These bodies would identify unethical practices, ensure accountability, and uphold the dignity of individuals featured in media content.

The findings of this research highlight the interconnectedness of cultural policy, media practices, and societal values. Addressing the root causes of exploitation requires a collaborative approach involving policymakers, media professionals, and the public. Solutions must prioritize cultural integrity, human dignity, and social cohesion.
Furthermore, cultural education and media literacy programs should play a significant role in fostering a more informed and responsible society. By teaching individuals to critically analyze content and understand the ethical implications of their online interactions, these programs can empower users to make informed choices about the content they consume and share. This shift in public behavior would compel social media platforms and content creators to prioritize ethical considerations in their work.
In conclusion, the exploitation of vulnerable individuals in the context of undignified comedic content production is a complex issue that reflects broader societal and cultural challenges. This phenomenon underscores the need for a comprehensive approach that integrates cultural, legal, and technological solutions. By enhancing the role of traditional media, reforming social media algorithms, enacting protective legislation, and fostering public awareness, it is possible to address this issue effectively. The study calls for collective efforts to promote ethical media practices and protect the dignity of all individuals, particularly those who are most vulnerable. Through these measures, society can move toward a more just and respectful digital culture, where entertainment does not come at the cost of human dignity.
 

Politicizing the culture of reputation in the management of trending news in the virtual space

Politicizing the culture of reputation in the management of trending news in the virtual space

Volume 1, Issue 1, Autumn 2024, Pages 125-146

https://doi.org/10.22083/cssms.2024.478781.1008

behrokh ganji, akbar nasrolahi

Abstract Background and purpose: The emergence of active figures in the arena of new media and social networks to gain fame and attract fans by using a variety of distinct and special activities has become widespread, with policies, this capacity can be directed in a purposeful and positive direction. Therefore, the current research was done with the aim of knowing the "reputation culture in the management of trending news in the virtual space (Instagram case study)" and knowing the existing policy. In the theoretical foundations of the concept of information society and social network, and the main question of the research is, how is the politics of reputation culture in the management of rumors and trending news in the virtual space? Method: Qualitative content analysis was used to present the results and classify the data. The studied community or research analysis unit includes the most visited pages of 20 famous people and influencers on Instagram, which were selected purposefully. The findings show that the category of celebrity culture is weak in famous people and in the five main dimensions of body, clothing, food and household items and expressing or showing their works to the audience. Therefore, there is no policy of celebrity culture by cultural managers to encourage famous people to act on the trending news of cyberspace, and the messages of these people are not targeted and informative.

Comparative study of media rights in the light of the laws of Iran and Scandinavian countries

Comparative study of media rights in the light of the laws of Iran and Scandinavian countries

Volume 1, Issue 1, Autumn 2024, Pages 85-123

https://doi.org/10.22083/cssms.2024.471809.1002

Omid Ali Masoudi,, Khatereh Asadi

Abstract The media is a means of conveying a collective message, and this communication is the cornerstone of a democratic society. People's contributions and benefits, and on the other hand, the activism of the media and their agents, are subject to legal requirements. Therefore, it is necessary to compile and revise media laws, which include collecting, classifying and distinguishing effective and valid laws from others. In order to solve the mentioned problems, taking advantage of the participation of groups related to the law in the legislative process, making more use of the capacity of legal bills as a law initiative, increasing the use of expert capacities in the process of drafting and approving laws, reducing the speed of legislation and paying attention to revising laws, determining The guarantee of effective implementation for the implementation of the law and the like were introduced as effective solutions for the implementation of laws in Iran's legal system. The most important finding of this research is the presentation of desirable principles in limiting the freedom of the media, based on which conclusions and evaluations have been made. The results of this research indicate that the Nordic regulations accepted in the Scandinavian countries have a correct understanding of the category of media freedom; .

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